Travel Guide: St. Tropez

If you’re planning a trip to the Côte d’Azur this summer, first off all, let us just say congratulations (and we’re a tiny bit jealous). The coastal town of Saint-Tropez is an ideal destination for warm weather, considering sunbathing and partying on boats are pretty much going to be your go-to activities. But aside from the obvious, this incredibly scenic spot also happens to have some supremely luxurious accommodations to, picturesque places to grab your morning cappuccino and croissants, and even a few pretty memorable museums. But yes, you’ll probably want to sip rosé at a potentially star-studded beach club too. For all of the above, we’ve got you covered with this list of must-stop spots, plus the stylish essentials you’ll want to bring along.

Where To Stay

Villa Marie

Villa Marie is a 5-star villa-style hotel that has the right balance of complete luxury and rustic romance. The décor feels true to the area’s history (terracotta tiles, exposed beams) but the amenities are everything a modern traveler is looking for in a pampered getaway: sea views, a restaurant with authentic Southern French cuisine, a stunning heated pool, and a high end spa for starters.

The beachside location of elegant La Résidence de la Pinède is not the only reason we dream about staying here. Besides the modern-yet-sophisticated design of the rooms and suites, there’s a Guerlain spa, two fine-dining restaurants (one of which has earned three Michelin stars) and a gorgeous bar for cocktailing.

What To Do

Club 55 Photo @LucyCuneo

There are plenty of free, public beaches in the area, but Le Club 55 boasts a beach, beautiful outdoor restaurant and a divine boutique. For anyone in search of the celebrity experience, may we suggest a stop at Nikki Beach? At this private beach club you’ll definitely see how the Côte d’Azur parties (that is, hard) and you just might catch a glimpse Paris or Leo while you’re there.

For a more, er, cultural experience, visit La Maison des Papillons (aka Butterfly House). Opened by artist Dany Lartigue, this unique museum features thousands of rare, exotic, and even extinct butterfly specimens, but even if you’re not an aficionado, there’s so much to look at around every corner of this Provencal house turned tourist attraction.

Where To Eat

Le Girelier

For a refined dining experience, it’s hard to beat dinner at Le Girelier. This revered restaurant on the port offers a handsome interior that has just a chic whisper of a nautical theme and the menu relies heavily on fresh, locally sourced seafood (think bouillabaisse or a seafood tower).

For breakfast (or dessert and wine), Sénéquier is an iconic spot to do some people watching. The close proximity to the port makes this a popular spot, but let’s be honest — the trademark red awning, tables, and chairs are also perfect for an Instagram moment. Oh, and did we mention Brigitte Bardot stopped here in a scene of And God Created Woman?

Where To Shop


If you forgot to pack a cheeky bikini (a wardrobe staple here) you can pick one up at Kiwi. This local chain specializes in colorful, playful prints on swimwear for men, women, and kids. Kiwi also recently opened a concept store that has a few other vacation-ready pieces like linen button-downs, breezy dresses, sandals, and hats.

On Tuesdays and Saturdays, swing by Place des Lices, an open-air market that offers plenty of fresh produce, souvenirs, flowers, antiques, and fashion accessories. And what’s even better, this is one of the rare places in the area where you can score some serious deals.

What To Pack

St. Tropez Tote

Box of Style


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Carmel Top and Valencia Bottom



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Jacqueline Tassel Fringe Necklace

Rachel Zoe Collection


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Herbivore Travel Set

Box of Style Add Ons


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