Travel Guide: Tulum

There’s a reason wellness enthusiasts flock to this coastal town located on Mexico’s Yucatán Peninsula; Tulum is a respite for anyone looking for a getaway where you can sip green juices and hit up a sweat lodge one day, then shop chic beachwear and dine at a celebrated, off-the-grid restaurant the next. Celebrities like Drew Barrymore, Cara Delevingne, and Sienna Miller (not to mention the most fashionable influencers around) all flock here to detox from their hectic daily life and return completely rejuvenated. Besides the five-star hotels and fine-dining establishments—and there is an abundance to choose from—Tulum’s offerings include insanely scenic swimming holes (centotes), Mayan ruins, and jungle hikes. Essentially, it’s everything you probably want in a beach vacation. That said, we’re helping you plan your own trip to Tulum by sharing our picks for places to sip mezcal in style, shop caftans, and so much more—plus our advice on what to wear while you’re there.

Where To Stay


Environmentally conscious travelers head to Alaya for accommodations as beautiful as they are sustainable. The boutique hotel offers beachfront cabins with handmade wood furniture and ocean views, plus the option of having private yoga sessions on your deck, an outdoor gym utilizing all natural materials, and a produce-driven restaurant.

You can also do as Cara Delevingne did when she brought a gang of fellow models to Tulum, and stay at Casa Malca. The 42-room estate is owned by a prominent art collector, which accounts for the pop art sculpture by PAWS that greets you upon entrance — and before that, the property was owned by infamous drug lord Pablo Escobar. Besides all that, the boutique hotel boasts modern, eclectic decor, close proximity to the stunning white sand beaches, a Yucatan-inspired eatery, and artistic details just about everywhere you look.

What To Do


Do as the area’s indigenous people and partake in a temazcal, or sweat lodge. At Maya Tulum Resort — in addition to enjoying many other therapeutic Mayan practices — visitors can be guided through the mind and body cleansing ritual by a local healer

Tulum is full of cenotes, or sinkholes, that are perfect for swimming, snorkeling, and scuba diving, but perhaps there’s none more notable than Dos Ojos. The cave is divided into two areas (hence its name, which means “two eyes”): one with clear blue water and the other that’s dark and ideal for deep dives.

Where To Eat


Ask practically anyone that’s visited Tulum and they’ll agree the #1 most desirable dining spot is Hartwood. The celebrated restaurant is both sustainable (powered by solar panels and focused on eliminating waste by way of organic composting) and completely locally inspired. The menu changes based on what’s available and in season and all dishes are cooked over the open flame of a wood-burning oven or grill.

For a hot spot to have your ceviche and mezcal cocktails, try Gitano, where you’ll drink and dine in a stylish jungle setting (but literally).

Where To Shop


At Wanderlust, shop organic cotton caftans, sombreros (not the kind you’re thinking), fringe-accented jewels, and more by local designers. If you didn’t pack a Tulum-inspired wardrobe (our recommendations for how to do that below), you can pretty much just pick up everything you need to look stylish at this tucked-away boutique.

For breezy dresses that have earned a stamp of approval by countless stylists and fashionable publications, make sure to stop by JOSA. The local brand’s storefront stocks its full line plus the accessories you’ll need to complete your vacation ensemble, like chic sunglasses and suede sandals.

What To Pack

Tulum Cover-Up

Box of Style


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The Shades Of Summer Bundle

Box of Style Add-Ons


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Hampton Knotted Leather Slides

Rachel Zoe Collection


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Crochet Plunge Swimsuit



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